{"product_id":"loyal-purple-passion-fabric-softener-freshener-1500ml","title":"Loyal Purple Passion Fabric Softener \u0026 Freshener, 1500ml","description":"\u003cdiv id=\"productDescription_feature_div\" class=\"celwidget\" data-feature-name=\"productDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productDescription\" data-csa-c-slot-id=\"productDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"iu9k6t-7jkuhr-72sepp-2b0etx\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-feature-name=\"productDescription\" data-template-name=\"productDescription\" id=\"productDescription_feature_div\" class=\"a-row feature\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eLOYAL Fabric Softener Loyal Concentrated Fabric Softener is your special touch to keep your fabrics soft and protected. Using Popscent® fragrance technology, our fabric softener deposits tiny fragrance capsules into clothes to keep them smelling fresh as you wear them, while new DeodEclyx® odor control technology eliminates unpleasant odors at the source. 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